Term Archives

Category Marketing

  • Marketing As If Your Library Depends On It

    1 Lessons in

    Library marketing is more than fancy brochures and a new logo. It’s based on learning about the library’s customers: their values, their preferences, their problems, and the words they use. The biggest mistake we make is trying to offer library services, products, and programs without first seeing, hearing, and understanding the library customer’s world from their points of view.

  • Basics of Social Media for Library Personnel

    2 Lessons in

    Do you think social media is a waste of effort for your career or workplace? Do you have limited time and want to choose where to put your attention and energy? Did you try to connect, but drop out? Does it feel like everyone else in the world knows what and how, except for you? Do you want a simple way to introduce other people to online interactions? And, how to make social media a more effective tool for promoting your library?

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