If you want to attract Latino and Spanish-speaking families to your library, the instinct is to launch a bilingual or Spanish-language storytime. It’s the “if we build it, they will come” logic for attracting community members who are not being served by the library. Libraries may be disappointed to discover that it doesn’t necessarily work that way.
In this webinar, recognize the critical role that outreach plays in bridging the gap between Latino and Spanish-speaking families and library services. Hear real-world examples of outreach strategies from librarians who successfully connected with their Latino and Spanish-speaking communities, and learn a basic outreach process that you can adapt for your own community.